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Reputation & Reputation Management

This e-learning focuses on reputation and reputation management and aims to create greater awareness and understanding of its value. It also aims to provide insights into how to protect, manage and even grow reputation.

Reputation is too often associated only with crisis (response) as, in times of crisis, individual reputation can become tarnished. There is, however, much more to reputation and the forces that shape reputation today than simply crisis responses. A strong reputation has value in itself; it provides trust and will act as ‘a deposit in the bank’ in times of crisis.

This learning path was created in collaboration with Edelman.
Preface

Through 7 learning paths, you will be guided through the main concepts of (corporate) reputation.
Introduction to Reputation

Over the past decades, reputation is a concept that has increasingly been researched, analyzed, measured […]
The Value & Measurement of Reputation

The value of a good reputation is diverse, with both tangible and intangible benefits.
Forces shaping reputation today

Anyone who says that reputation today is more or less the same as it has […]
Leadership

Increasingly, the organization’s success and reputation are interlinked with the reputation of the CEO.
Reputation at risk

Too often still, reputation and reputation management are only assimilated with crisis and crisis handling, […]
Reputation management

In this learning path we dive into some of the mainstream views on managing a […]
Wrap up – Reputation

After having completed the past 6 e-learnings on reputation and reputation management, you will have […]